About Paula Revenue Cycle Management

Vernetta Wood Dunbar, CPC, CBCS, CEHRS

Founder & CEO

Vernetta Wood Dunbar is a Revenue Cycle Management (RCM) consultant, executive leader, and educator with over 30 years of experience in healthcare, revenue cycle operations, compliance, and financial optimization. Her career reflects a rare, end-to-end mastery of the revenue cycle, having advanced from frontline roles to Vice President of Revenue Cycle Management.

Vernetta specializes in RCM consulting, revenue cycle optimization, compliance strategy, medical billing and coding, payer operations, workflow redesign, and staff development. This comprehensive background allows her to identify root-cause issues and implement solutions that improve cash flow, reduce denials, strengthen compliance, and create operational accountability.

As the Founder and CEO of Paula Revenue Cycle Management, Vernetta leads with a clear mission: empowering businesses to reach their full potential. She partners with healthcare organizations, physician practices, and healthcare executives to deliver education-driven revenue cycle solutions that go beyond temporary fixes. Her approach equips leadership teams and staff with the systems, knowledge, and structure needed for long-term financial stability and regulatory compliance.

In addition to her consulting work, Vernetta brings over 25 years of experience as a healthcare educator, teaching medical coding, billing, pharmacy, and revenue cycle management to college students, career changers, physicians, and healthcare professionals. This educator’s foundation shapes her consulting philosophy, clarity drives confidence, understanding strengthens compliance, and education sustains results.

Vernetta is known for her strategic insight, operational discipline, and people-centered leadership. Her work is guided by a steadfast principle that defines both her career and her company: Failure is not an option.